Climate Action Field Lab

For Climate Museum Launch Project
Canal St. & Broadway, NYC
The Climate Museum sought to expansively reconsider designs for their first location and align museum functions with a climate change concept. 
Through our discussions, we identified the core need to empower visitors to realize their social power and enable them to take Climate Action. To enable this transformation in the visitors, the museum had to embody inclusion, climate awareness, and multi-generational fun.
As a result, the traditional museum brief transformed into a field lab. The Climate Action Field Lab’s park format encourages public through-foot traffic through the museum itself. The exhibition strategy relies primarily on social programming and activities supported by two-dimensional display. The functions of the museum were made transparent and inclusive through a residency for role models for climate action (such as industry specialists). In this capacity, roll models collaborate with artists and each other to continually produce exhibition content and directly engage the community. Residents live on site in apartments above the mobile outreach workshop and work in blue cube open studios. Each studio is complete with a community creativity space for including visitors as collaborators.
The talking circle amphitheater hosts large talks within a symbolic megaphone roof structure with views across the entire field lab.
A commercial kitchen provides creative space for designing and cooking community barbecues inspired by exhibition content. Yellow curving walls intersect small activity zones allowing for display of print and digital supporting content.
The iconic color form and primary colors gives the Climate Change Museum high visibility in lower Manhattan. The open air format and ground level programming conserves infrastructure investment.


Genevieve has a great respect for culture, memory, and the role of art and architecture in preserving both... as well as a strong grasp of the historical and ethical dimensions of architecture. Genevieve is an original, she will undoubtedly have a profound impact on the cultural and international debates in art and architecture.

David Gersten
Director, Arts, Letters and Numbers

She was a fearless, inventive, and determined member of a very strong international cohort of designers. Among her remarkable traits is an infectious enthusiasm and true delight in the often conflicting and onerous process of design, whether it be traditional architectural work, urban design projects, or her more visceral experiential works.

Jim Barnes
AIA Architect

Genevieve immersed herself fully into these projects and was able to analyze them and create unique solutions for them. She’s a self starter, and finds ways to contribute and add value to projects out of her own initiative. She’s extremely professional.

Nadine Schelbert
Creative Director, WET Design

I will always be grateful to Genevieve Marsh for her work on my memoirs. Her design, cover and layout were perfect for me. She took my pictures of my childhood and placed them in such a way that really catches the eye laying them flat on two pages. Genevieve has inspired me and showed me that anything is possible or rather nothing is impossible.

Charlotte Mankin

She plants seeds for ideas that grow our thinking in fresh directions and opens the mind to possibilities that are both practical and new - and in new directions.  What a way to recharge an organization and build a sense that dreams are doable. Her deliverables were delivered in a timely fashion, were executed with precision and exceeded expectations.

Leslie Warren
Chair, Alliance for Environmental Leadership

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