For Central Square Food Co-Op
As a new start up, the Central Square Food Co-Op sought to get boots on the ground, gain visibility and entice people to join. We reviewed their business plan to coordinate and phase their growth from a point of contact to a grocery store, as well as their values to choose a fresh and refreshing, contemporary rural aesthetic. Each phase will fit into the next phase, building a cohesive whole. The design leverages experiential retail strategy to set the scene and provide fulfilling character roles for volunteers and visitors. Concept images for Phase 1 and 2 shown here.