Developing functionality and beauty in elevator screen walls.
When Unique Elevator Interiors discovered the opportunity to embedding tv screens into their high-end elevator designs, they called Genevieve Marsh to develop the visual content. Needing both beauty and functionality, Genevieve developed two demos for their showroom elevator. Through Genevieve’s agile design process, she targeted UEI’s specific customer segments in the looks and functions.
The Botanical Elevator targets hotel and entertainment elevators in the great Bay Area region. It simulates a living flower bouquet that evolves in response to the floors people request. The demo includes three-floor stops- on the seventh, fourteenth and fourth floor. At each stop, a new flower specific to that floor is added to the bouquet and another flower fades away. This allows the sequence of floor stops to compose the bouquet. Importantly, if all the elevators in an elevator core opened at once, one would see a different bouquet in each.
Genevieve hand drew the 200+ flowers in 3D down to the pistols and stamen and animated blossoming. All of the wildflowers are California natives specific to the delta region. They include trillium, yarrow, fiddleneck, blue eyes, wind poppies, wild iris, and manzanita.
In addition to composing the animation through the floor sequencing, Genevieve incorporated a back-end interface to allow the building operator to easily create customizable notices. A floor counter has also been included.
To see the other demo, click here.