Botanical Elevator

Developing functionality and beauty in elevator screen walls. 

When Unique Elevator Interiors discovered the opportunity to embedding tv screens into their high-end elevator designs, they called Genevieve Marsh to develop the visual content. Needing both beauty and functionality, Genevieve developed two demos for their showroom elevator. Through Genevieve’s agile design process, she targeted UEI’s specific customer segments in the looks and functions.

The Botanical Elevator targets hotel and entertainment elevators in the great Bay Area region. It simulates a living flower bouquet that evolves in response to the floors people request. The demo includes three-floor stops- on the seventh, fourteenth and fourth floor. At each stop, a new flower specific to that floor is added to the bouquet and another flower fades away. This allows the sequence of floor stops to compose the bouquet. Importantly, if all the elevators in an elevator core opened at once, one would see a different bouquet in each.

Genevieve hand drew the 200+ flowers in 3D down to the pistols and stamen and animated blossoming. All of the wildflowers are California natives specific to the delta region. They include trillium, yarrow, fiddleneck, blue eyes, wind poppies, wild iris, and manzanita. 

In addition to composing the animation through the floor sequencing, Genevieve incorporated a back-end interface to allow the building operator to easily create customizable notices. A floor counter has also been included.

To see the other demo, click here.


Genevieve has a great respect for culture, memory, and the role of art and architecture in preserving both... as well as a strong grasp of the historical and ethical dimensions of architecture. Genevieve is an original, she will undoubtedly have a profound impact on the cultural and international debates in art and architecture.

David Gersten
Director, Arts, Letters and Numbers

She was a fearless, inventive, and determined member of a very strong international cohort of designers. Among her remarkable traits is an infectious enthusiasm and true delight in the often conflicting and onerous process of design, whether it be traditional architectural work, urban design projects, or her more visceral experiential works.

Jim Barnes
AIA Architect

Genevieve immersed herself fully into these projects and was able to analyze them and create unique solutions for them. She’s a self starter, and finds ways to contribute and add value to projects out of her own initiative. She’s extremely professional.

Nadine Schelbert
Creative Director, WET Design

I will always be grateful to Genevieve Marsh for her work on my memoirs. Her design, cover and layout were perfect for me. She took my pictures of my childhood and placed them in such a way that really catches the eye laying them flat on two pages. Genevieve has inspired me and showed me that anything is possible or rather nothing is impossible.

Charlotte Mankin

She plants seeds for ideas that grow our thinking in fresh directions and opens the mind to possibilities that are both practical and new - and in new directions.  What a way to recharge an organization and build a sense that dreams are doable. Her deliverables were delivered in a timely fashion, were executed with precision and exceeded expectations.

Leslie Warren
Chair, Alliance for Environmental Leadership

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